Gadget Information view, California Google announced on Wednesday it has introduced Google Gadget Ads, a new ad format, and is in the beta are all from the Gadget Ads with a select group of AdWords advertisers, including Intel Corp. and Pepsi-Cola North America. Gadget ads, built on a platform that is open, you can also combine real-time data feeds, images, video and other features in one unit of ad creative. Google said the latest ads are designed to act more like content from a regular ad, competing alongside text, image and video ads for placement. Ads support a cost-per-click and cost-per-impression pricing models and offer contextual, site, geographic and demographic targeting options. News on Google, the company that hired Andy Berndt, co-president of Ogilvy & Mather Ogilvy's New York, to become managing director of the newly created Google Creative Lab. Berndt will be joining Google later this year, the company said, and will report to David Lawee, Google VP-marketing. According to company spokesperson, Google Creative Lab will develop creative for Google own products and services have for business and consumer markets. Will also work on the "to-creative-creative level" with agencies around Google advertising platforms and products.
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